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R & D Access Market Development Education








Knowledge is Power

Education, technology transfer, information to customers and to farmers.  This is a huge area and one that is critical to Meat New Zealand.

Much of the work being done by the Beef and Lamb Marketing Bureau, which the Board assists in funding, is about educating consumers in how to experience successful dinning experiences with meat.

In the US, the Cattlemen's Association is undertaking similar educational programmes to educate modern consumers, how to prepare and cook meat.  It is a skill that many young people lack.  The emergance of programs to entice people to have beef ("beef, it is whats for dinner tonight") have started to stem the tide of loss of market share away from beef by more than 20% since 1975.

In the US, grinding beef makes up a very large percentage of the beef consumed, so what New Zealand has to offer is much in demand.  US check-off funds are collected on NZ imported beef and assist in this education and awareness programme.

We as farmers benefit directly through more demand and higher prices......who else will do this work?

At an on-farm level, the Monitor farm programme and the Sheep and Beef Councils are offering information to  farmers on new technologies that are available to improve and be more profitable farmers.

About to be re-launched is Meat New Zealand's own website.  It has been full of information in the past, but the new site is a brilliant and will make it much easier for you the farmer to find the information you are after.


Send mail to tim@storthoaks.co.nz with questions or comments about this web site.
Last modified: January 30, 2001